Taking naked-eye 3D as an example, how will the form of outdoor digital media evolve in the future?

The naked-eye 3D technology utilizes the parallax characteristics of the human eye, so that the viewer can experience realistic and shocking stereoscopic visual effects at a specific angle without the aid of other equipment.Using the angle of the camera, the rendered effect is reprojected to a right angle. Finally, the audience feels the effect of the simulated spatial visual difference at a fixed angle.

Are all outdoor LED media suitable for naked eye 3D?

From the perspective of hardware equipment, not all outdoor LED media in China are suitable for naked-eye 3D effects.From the perspective of the shape of the large screen, most of the current net celebrity naked eye 3D screens are corner screens. Using two adjacent rectangular two-dimensional flat large screens to present different faces of a three-dimensional object, using spatial perspective and the imaging properties of the adjacent two sides of the angled screen to create the optical illusion of light and shadow, light and dark, virtual reality to the human eye, and make the screen content present a sense of volume , And therefore have the best viewing angle.

The development future of domestic digital outdoor media.

In the future, the value of scene-based marketing represented by outdoor media will be highlighted, the media ecology and communication order will be reconstructed, and more forms of advertising that benefit from 5G technology will emerge.The communication can be enhanced by designing the structural appearance and creative vision of the screen.Impressing the audience from the content is conducive to gaining goodwill and cultural consensus, and realizing the emotional and cultural connection between the media and the audience. Create a cultural label for outdoor media, and make outdoor media and brand building concrete and concrete as a long-term incubation of individual IP.