What Are The Obstacles For Domestic LED Screen Enterprises To Do A Good Job Of LED Film Screen

At the recent "one belt, one road" International Cooperation summit, the organizers invited Chinese and foreign journalists to enter the capital cinema to experience the world's largest LED screen. It is reported that the screen change is provided by Samsung Electronics with a 14m Onyx led film screen, which supports 4K HD display and HDR dynamic HD film source playback. The super clear and super bright display effect amazed the audience. Although the LED movie screen looks very "tall", and the domestic LED display industry is also the top industry in the world. It has obvious advantages in both product performance and cost performance. But, so far, only Samsung and Sony seem to have really put the LED display into the cinema market... Why?

1. Limited cost

One of the most important reasons is the cost problem. Obviously, taking the LED display screen as a movie screen must have higher requirements on the performance indicators of all aspects of the product, which means the increase of R & D and production costs. Few enterprises can afford such huge costs before the market can afford it. At the same time, led movie screen has high requirements for products, especially for pixels and size. There are two common movie screen size ratios, 1:2.35 or 1:1.85, which is the specified size, and the pixels of LED display screen should match this size. Pixels are the same. Cinema LED displays need to be specially customized, which limits the output of the display, and the cost advantage cannot be reflected.

2. DCI certification

DCI - Hollywood digital cinema creation and guidance organization in the United States. Its certification is the most concerned and influential organization in the development of digital cinema in the world. For theaters, if they want to play Hollywood movies, DCI certification is essential. When the LED movie screen is applied to the cinema, the manufacturer must also pass the DCI certification. This also requires LED display manufacturers to invest a lot of cost and energy.

3. Business model of domestic screen enterprises

The domestic LED display industry has decisive advantages in both technology R & D and market resources. But why is there no "big man" willing to enter the LED film screen industry in China? The answer is the solidification of the business model.

For Samsung, entering the LED movie screen is not enough to become a profit point for Samsung. Its intention is to use its achievements in the high-end display field to prove its brand influence and overall strength in the display field, so as to bring a good advertising effect by opening up other product lines and market space. The same is true of the Dolby cinema we know well.

Domestic LED display enterprises are relatively deficient in this business model of "expanding influence by entering high-end public places". However, although there are many difficulties, it is undoubtedly a good opportunity for domestic LED display manufacturers to enter the cinema. Because like a laser light source, LED screen will eventually be a trend. Therefore, although these difficulties on the way of development are inevitable, it is only when we choose to take the initiative in adversity that we have more opportunities!