LED Display Screen Industry Has A Big Market Stage in The Cultural Tourism Industry

However, CCTV is not willing to be weak. The Tanabata party with the theme of "love, its own light" also presents a good visual feast to the audience. Nowadays, the activity party program is very popular with the current fashionable scientific and technological means. LED display screen is more and more widely used in the field of dance beauty. The combination with XR virtual technology and interactive technology provides unlimited possibilities for stage performance. At the moment when material needs are basically met, people's pursuit of spiritual enjoyment is becoming higher and higher. With the rise of Chinese fad culture and the deepening of people's recognition of national culture, China's cultural tourism industry has developed rapidly in recent years. As a communication medium, LED display screen has an unexpected outstanding contribution and role in cultural output, providing more diversified creative display cases for the development of cultural tourism industry, and further meeting the spiritual and cultural needs of the public.

The Chinese fad rises, and the LED display screen shows its strength in the dance beauty of the party

At present, the rise of short video culture, fast-food cultural intake makes the audience have higher and higher requirements for the quality of the program. While pursuing cultural connotation, it also requires the visual creativity of the program to present more characteristics. Therefore, when the traditional song and dance performance can not meet the viewing needs of the audience, the stage effect has become another focus of party programs. The wonderful tour party series of Henan satellite TV and the stage of CCTV Tanabata party are built based on this idea. In the design of lighting and dance beauty, CCTV's Tanabata party uses a large number of new technologies to integrate AR, Kinect real-time dynamic capture, human screen interaction and new media interaction devices with the program. On the stage construction, it uses a large number of LED displays to build the whole stage.

It can be seen from the major parties in recent years that more and more stage screen scene applications are presented in fragmented matrix, supplemented by visual, lighting, mechanical and other means to realize the fission of multiple effects. The construction of LED display screen on the dance stage gradually presents the characteristics of semi open and fragmented application, and the modeling of the stage is no longer limited to "box space". The application of LED screen in the stage is no longer the way of "background board", but integrated into the creative idea of the whole program.

Under this market demand, LED display has made further creative progress in stage shaping. Splicing screen and special-shaped screen are more and more used in stage dance beauty. Interactive ground screen has become the standard configuration of stage ground. Transparent screen and ice screen have a special blessing effect on stage art presentation, which have become the strong competitiveness of LED display in the subdivided field of stage dance beauty. Moreover, the loading of naked eye 3D, AR virtual projection and other technologies makes the LED display screen give more room for stage designers to play in the design effect of stage dance beauty. With the increasing demand for sensory stimulation, LED display, as a sharp tool to create a stage dance atmosphere, is becoming more and more indispensable in party programs.

In the era of entertainment, LED display screen is very popular in entertainment places

With the application of LED display screen in the entertainment industry becoming more and more common, it is active in various parties and stages online and also in entertainment venues offline to broaden the market. The application of LED display screens such as bars and shopping malls has become a common standard. With the rapid development of digital multimedia, high-tech digital interactive creative exhibitions are more and more used in the exhibition hall. Among them, the "immersion" exhibition hall once became a "new favorite" with its gorgeous display effect and all-round sensory experience. With its large screen and high-definition resolution, LED display has become the main display scheme for creating immersive scenes, and is very popular in exhibition halls, pavilions and other scenes.

The National Museum of China follows the development concept of advancing with time and cooperates with soda to create a cultural and creative exhibition hall carrying the aesthetics of Chinese culture with immersive experience. With the concept of "river of civilization", soda turns the space of the cultural and creative exhibition hall into a river, and invites visitors to walk back, wander in Chinese civilization and encounter cultural relics and derivative works of different times. If you want visitors to have an immersive experience, the requirement for display resolution is very high“ The "high refresh + high contrast" LED display can create a more realistic scene. In order to meet the designer's design concept and ensure the picture integrity, soda adopts customized LED screen to realize the seamless integration of physical surface and digital media art presentation interface. The large LED screen has the characteristics of good consistency of the whole screen module, flat surface, uniform ink color and seamless splicing, which can make the venue display screen natural and smooth, easy to create an immersive space aesthetic feeling and further improve the user's visual experience.

Compared with other display products, LED display screen is becoming more and more popular in the cultural market because of its flexible splicing and the characteristics of customized solutions according to the different needs of different application places. It has great potential in innovation and artistic presentation. With the continuous maturity of 5g, artificial intelligence, VR, AR and other technologies, more and more new technologies will be applied to LED display screens to continuously expand the application scenarios of LED display screens in cultural and entertainment places.

Expanding domestic demand, LED display prying night tour economy

In the past two years, the global tourism industry has been severely hit by the epidemic, and the domestic epidemic situation has entered the stage of normalized prevention and control. Under the national policy of promoting economic recovery, the tourism market has gradually turned to domestic, stimulating domestic demand in the domestic tourism market. At the same time, the government has also paid more attention to the culture and tourism economy. On March 25, 2021, the implementation measures for accelerating the cultivation of new consumption jointly issued by 28 ministries and commissions proposed to "accelerate the digital transformation of cultural industry and tourism industry, and actively develop new formats such as broadcasting, digital art and immersive experience." In May this year, the Ministry of culture and tourism issued the "14th five year plan" for the development of culture and tourism market. Make systematic arrangements for the development of culture and tourism market during the 14th Five Year Plan period.

The development of cultural tourism industry has also driven the prosperity of night economy. As an indispensable part of "nightlife", lighting will become the focus of the city's vigorous development in terms of functionality and appreciation. With the progress of LED display technology and the continuous promotion of urbanization, LED display creates a night landscape of landscape and characteristic buildings highlighting regional culture through gorgeous large screen and lighting project, which is more and more widely used in urban lighting and night landscape shaping. The application of LED display screen in night landscape and urban lighting is conducive to creating urban tourism landscape, increasing comprehensive tourism income, and optimizing the structure of culture and tourism industry. Therefore, the prosperity of "night tour economy" has also become a new blue ocean of LED display industry.

With the development of social economy, people's demand for spiritual culture is higher and higher, showing the characteristics of multi-level, multi form and diversification. The cultural consumption ability is greatly enhanced and the appreciation level is continuously improved. With the improvement of people's requirements for high-quality visual culture, LED display products continue to achieve innovative breakthroughs. At the same time, the whole LED display industry is also deepening its integration with the culture and tourism industry. With the continuous development of the domestic cultural tourism market, the LED display screen will expand in the segment market of the cultural tourism industry with the increasing market demand, giving the LED display screen industry a huge and promising market stage.