Micro LED Technology Will Become The Driver Of Large Screen Market Growth

Microled has excellent performance properties. Compared with LED backlit liquid crystal display (LCD) or organic LED (OLED) display, they provide higher pixel density, lower power consumption, faster (nanosecond) response time and wider viewing angle. Importantly, they provide an order of magnitude higher brightness than OLED displays or LCDs in direct sunlight, which is crucial for handheld devices and a key driver of near eye displays.

Since 2019, the growing lineup of manufacturers has promoted the technology to break through challenges step by step and constantly refresh the sense of existence of micro led. A variety of prototype products and mass-produced products have been published one after another, which explains the leap of micro led from out of reach to within reach. Global micro LED TV products show their magic power, and large-scale display application is regarded as the first application market of micro LED technology. However, the consensus in the industry is that micro LED can really achieve prosperity and development only when it enters the consumer market. Therefore, micro led household products have become the focus of major brands in the past two years. Today, micro led home TV has begun to approach the public's vision.

According to incomplete statistics, up to now, global brands such as Konka, LG, Samsung, C-Seed and Leyard have released microled TVs with different sizes and prices. Overall, the micro LED TV size released by Leyard / Planar in June covers 108 inches, 135 inches, 162 inches and 216 inches, with the most choices, and the products have been pre sold on the official website and official applet.

The recently released micro led home TV is more advanced and exquisite in both display technology and appearance design. Micro led home TV shows the characteristics of high brightness, true image quality and more energy saving, which can meet the needs of the high-end market.

It is understood that the bottleneck of micro LED technology also involves epitaxial, chip, massive transfer, full-color, power drive, backplane, detection and repair technology, etc. In recent years, major manufacturers around the world have been trying to break through the technical challenges of micro led.

Micro LED has developed rapidly in the field of super large size and small size applications. In addition to large-size household TV, smart watch may be the first mass-produced terminal application of micro led. The screen resolution of smart watch is about 300x300, equivalent to 300000 micro LEDs. Its size and area can be completed by a single huge transfer, A large number of end product applications will be launched as soon as one or two years.

More importantly, micro LED will bring new selling points to smart watches. Compared with OLED, the most obvious advantage of micro LED is lower power consumption and higher brightness. Micro led smart watch can focus on endurance and brightness. In particular, the current battery technology has not made a qualitative breakthrough, and the endurance ability of smart watches has been criticized. If micro LED can improve the endurance of smart watches, it will help raise the price of smart watches and promote sales.